Marriott International signs agreement to bring its iconic St. Regis Brand to the new adminstrative capital of Egypt with the St. Regis Almasa
434-room Almasa Royal Palace is planned to be rebranded as a St. Regis in Spring 2020
This signing further enhances the St. Regis brand portfolio in Middle East and Africa and underscores the tremendous momentum that our luxury brands have in the region
Marriott International, Inc. (NASDAQ: MAR) (www.Marriott.com) today announced that it has signed an agreement to open a St. Regis in the New Administrative Capital of Egypt, just outside of Cairo. In the second quarter of this year, The St. Regis Almasa is expected to occupy an existing luxury hotel at the entrance of the up-and-coming city that is slated to become the administrative and financial hub of Egypt.
“We are delighted to be working with the National Authority for Management & Investment on this exceptional conversion opportunity to bring St. Regis to Egypt’s New Administrative Capital,” said Jerome Briet, Chief Development Officer, Middle East and Africa, Marriott International. “This signing further enhances the St. Regis brand portfolio in Middle East and Africa and underscores the tremendous momentum that our luxury brands have in the region.”
Speaking on the occasion, Colonel Waleed Samy Salama, CEO, National Authority for Management & Investment commented, “The National Authority for Management and Investment is pleased to start a relationship with Marriott International. The St. Regis Almasa will be positioned as the luxury hospitality hub in the New Administrative Capital and with the largest state-of-the-art convention center in Egypt, the hotel will be the ideal host to the country’s largest events, conferences and summits. We are confident that this deal signing will play a vital role in the development of tourism in Egypt.”
Also present during the signing ceremony were General Mohamed Amin Ibrahim Nasr, Advisor to the President of Egypt for Financial Affairs and Liam Brown, Group President Europe, Middle East and Africa, Marriott International.
With the population of greater Cairo expected to double in the next few decades, the government in Egypt announced plans to build the New Administrative Capital. Almasa Royal Palace, which the owner has operated for the past two years, is located adjacent to a 42,000-square-foot convention center that hosts official government conventions and events, as well as official foreign presidents’ visits.
The hotel consists of 270 rooms, 90 suites, 60 apartments and 14 villas. Other facilities include outdoor and indoor swimming pools, a gym, spa, club house and 20 food and beverage outlets.
When it opens, The St. Regis Almasa is expected to encompass the hallmarks of the brand such as its rich traditions and rituals, and signature St. Regis Butler Service. Through a phased approach, areas across the hotel will undergo a refresh to deliver an on-brand experience in New Cairo whilst remaining open to guests.
Distributed by APO Group on behalf of Marriott International, Inc..
About St. Regis Hotels & Resorts:
Combining classic sophistication with a modern sensibility, St. Regis Hotels & Resorts (www.STRegis.com), part of Marriott International, Inc., is committed to delivering exceptional experiences at over 40 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis hotel in New York City over a century ago by John Jacob Astor IV, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by signature St. Regis Butler Service. For more information and new openings, visit www.STRegis.com or follow Twitter (https://bit.ly/2voeaEs), Instagram (https://bit.ly/2tVy7SN) and Facebook (https://bit.ly/2O8y1ya). St. Regis is proud to participate in Marriott Bonvoy, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz- Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit www.MarriottNewsCenter.com.
About Marriott International:
Marriott International, Inc. (NASDAQ: MAR) (www.Marriott.com) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,200 properties under 30 leading brands spanning 134 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company now offers one travel program, Marriott Bonvoy™, replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest®(SPG). For more information, please visit our website at www.Marriott.com, and for the latest company news, visit www.MarriottNewsCenter.com. In addition, connect with us on Facebook (https://bit.ly/2O4F2Qs) and @MarriottIntl on Twitter (https://bit.ly/36Edmsg) and Instagram (https://bit.ly/2U3W6K4).