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Marriott International Continues Affordable Midscale Growth with Announcement of Four Points Express by Sheraton
The new conversion-friendly midscale brand has been developed for Europe, the Middle East and Africa
Marriott International, Inc. (www.Marriott.com) (Nasdaq: MAR) today announced the launch of Four Points Express by Sheraton, designed for the midscale segment. This new brand is a response to growing consumer demand for reliable yet affordable accommodation in Europe, the Middle East and Africa. Consistent with the company’s approach to meeting…