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- Infographic - Marriott Bonvoy Ticket to Travel 2026
- South Africans are following their passions by taking holidays that connect them to the things they love
- Lux-scaping at The St. Regis Le Morne Resort, Mauritius
- South Africans are strongly family-orientated, preferring to travel with family or children (44%)
- Passion pursuit holidays are a trend South Africans have embraced
- Luxury travellers in South African prioritise curated activities such as wine tastings
- Great food and drink options are important priorities for South Africans when choosing their next holiday
- The most popular passion pursuit holiday is travelling to see or participate in a music or cultural event
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Marriott Bonvoy Research: South Africans Plan More Holidays in 2026 with Artificial Intelligence (AI), Lux-Scaping and Passion Pursuits on the Rise
The research, conducted among more than 22,000 adults across 11 key travel markets in Europe, the Middle East, and Africa—including over 2,000 South Africans—reveals that South Africans are planning an average of six holidays in 2026
Research among over 2,000 South African travellers reveals that nearly seven in 10 plan to take more or the same holidays in 2026 The use of AI to plan and research holidays has now gone mainstream, and 59% would trust it to book holiday accommodation Lux-scaping - travellers booking a…