Marriott Bonvoy Research: South Africans Plan More Holidays in 2026 with Artificial Intelligence (AI), Lux-Scaping and Passion Pursuits on the Rise

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Infographic - Marriott Bonvoy Ticket to Travel 2026 (Source: Marriott International, Inc. | 6 hours ago)

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South Africans are following their passions by taking holidays that connect them to the things they love (Source: Marriott International, Inc. | 6 hours ago)

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Lux-scaping at The St. Regis Le Morne Resort, Mauritius (Source: Marriott International, Inc. | 6 hours ago)

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South Africans are strongly family-orientated, preferring to travel with family or children (44%) (Source: Marriott International, Inc. | 6 hours ago)

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Passion pursuit holidays are a trend South Africans have embraced (Source: Marriott International, Inc. | 6 hours ago)

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Luxury travellers in South African prioritise curated activities such as wine tastings (Source: Marriott International, Inc. | 6 hours ago)

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Great food and drink options are important priorities for South Africans when choosing their next holiday (Source: Marriott International, Inc. | 6 hours ago)

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The most popular passion pursuit holiday is travelling to see or participate in a music or cultural event (Source: Marriott International, Inc. | 6 hours ago)

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